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Ignoring The Mobile Phenomenon Is Risky Business
It’s been said that predictions are difficult – especially when it comes to the future. True. But often it is difficult to ignore the obvious trendshift without making a prediction about the future....
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Ignoring Mobile Is Perilous to Brands
Right now every brand should be evaluating its mobile strategy. Waiting until next fall will leave you flat-footed and unable to compete. Those businesses/brands that must pay the closest attention to...
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mCommerce Growth Rocketing
Mobile commerce, or mCommerce, is maturing at a rate that has never before been seen, and it is only now that businesses are comprehending the complexity of this environment and its strategies. The...
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Mobile Business Is Not A Food Truck
Doing business on mobile does not mean operating a food truck. Rather its the extension of whatever your business is to the mobile device channel. This is important only if you want to stay in...
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Mobile Connects With Consumers
Mobile devices are the primary social media devices. Sounds pretty intuitive doesn’t it? All one has to do is go where there are lots of other people and you’ll see many have their eyeballs glued to...
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Hope The Pope Has A Smartphone
Unless you live under a rock or in a cave you’ve heard that smartphones are changing buying, banking, grocery shopping…well, pretty much everything. One place that smartphones have not changed the way...
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Is It Too Soon To Worry About Holiday Sales?
It’s early but I’m worried. The calendar says October, but retailers and economists are already analyzing the holiday shopping season. With budget battles in Washington dominating the media and an...
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Cyber Monday Becoming Mobile Monday
With Black Friday blurring into Thursday and even Wednesday, Cyber Monday is easily the biggest shopping day of the year. Retailers like Walmart have shot themselves in the foot by extending Black...
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